How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 01:37
People
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Price
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Place
States With the Most Generous Tippers - Newser
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Perception
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Have you ever secretly watched someone while they were doing something private?
Good marketing is doing this well.
Processes
Product
Apple’s Craig Federighi on the long road to the iPad’s Mac-like multitasking - Ars Technica